Monday, September 14, 2009

Text for a Cause in Ovarian Cancer Awareness Month

September is Ovarian Cancer Awareness Month and, on September 9, Electrolux and Kelly Ripa kicked off a unique “Text-a-Thon for a Cause” to support the Ovarian Cancer Research Fund (OCRF). Ovarian cancer affects thousands of women each year and it is essential that we raise awareness about this disease.

"Ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among U.S. women. The American Cancer Society estimates that 21,650 women will be diagnosed with ovarian cancer in the U.S. in 2008 and about 15,520 women will die from the disease. It is an insidious disease that can strike without warning or cause.
The symptoms of ovarian cancer are often vague and subtle, making it difficult to diagnose. There is no effective screening test for ovarian cancer but there are tests which can detect ovarian cancer when patients are at high risk or have early symptoms. In spite of this patients are usually diagnosed in advanced stages and only 45% survive longer than five years. Only 19% of cases are caught before the cancer has spread beyond the ovary to the pelvic region. However, when ovarian cancer is detected and treated early on, the five-year survival rate is greater than 92%." -

To help the OCRF fund research and promote early detection of Ovarian cancer, moms can donate $5 to the cause by texting “KELLY” to 85944 from their mobile phones (standard text messaging rates apply) – or by logging on to

Also, each day you log on to the web site, you are entered for a chance to win a luxury frontload washer and dryer from Electrolux in Turquoise Sky, the color of ovarian cancer awareness. There's more: Mom Central is also giving away an Electrolux washer and dryer in Turquoise Sky! Click over and enter for your chance to win your very own set!

During September, visitors to Kelly Confidential can also help spread awareness for this important cause by sending a virtual T-shirt to a friend. For every virtual T-shirt sent, Electrolux will donate $1 to the OCRF.

You can also purchase a limited edition T-shirt designed by Ripa; Electrolux will donate 100% of the proceeds from the sale of these T-shirts to OCRF. You can purchase these limited edition T-shirts online at Electrolux will also donate $200 to OCRF for every Turquoise Sky washer and dryer pair purchased.

Visit to hear Kelly's video message on Ovarian cancer awareness.

"I wrote this review while participating in a blog tour campaign by Mom Central on behalf of Electrolux and received a gift certificate to thank me for taking the time to participate."

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